Cool Whip // Dairy Free Whipped Cream
Dairy Free Just Got Cooler
Cool Whip needed bright and funny advertising campaigns to compliment its new fun approach to dairy free desserts. With Cool Whip being an American cream, the first ad campaign is based on forced connections between Cool Whip and the United States. Additionally, the guerilla in-store ads use fun copy and illustrations to attract the consumers to the products and its location in the store.
Concept | Copywriting | Art Direction | Illustration