Insight & Solution: Cool Whip had two big problems: it could not stand out on the shelf and it could not be accepted as with its high quantity of artificial ingredients. After careful research, I came to the conclusion that its chemical properties can actually be revolutionary to consumers eating a dairy-free diet. By now having a playful, bright, and descriptive brand voice, Cool Whip is now seen as a food accessory that belongs on the shelf.
Cool Whip / Dairy Free Whipped Cream
Dairy Free Just Got Cooler
Who said dairy free had to be boring? Enjoy dessert in a new and dairy free way, with Cool Whip’s new approach to whipped and frozen desserts. Cool Whip contains enough extra substance to be dairy free unlike other creams.
Concept | Rebrand | Copywriting | Advertising | Web Presence | Illustration | Art Direction
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