Insight & Solution: Bread in today’s society is often frowned upon no thanks to diet culture. The Rise aimed to prove bread’s need in everyday eating by designing a space and campaign that focuses on bread’s nutritional, cultural, historical, and comfort benefits.
The Rise / A Pro-Bread Environment
The Rise of the Grains
Experience bread’s historical and comfort qualities of bread while realizing it is not as bland as it may seem. Learn about bread while making your own loaf and breaking it with others.
Concept | Art Direction | Exhibition | Illustration | Branding | Copywriting | Advertising *Built at 3/4" scale*
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