Insight & Solution: Emotional eaters often eat junk food when having anxious thoughts and feelings.  Designed to help ease the urge, Toni’s Comfort Candy Bits are a candies that contain the mood stabilizer Serotonin in each bite.  It’s playful typography, bright colors, and copywriting relate to consumers and their moods.
Toni's / Comfort Candy Bits
Bits of Serotonin make a Big Difference
With binge eating being a guilty pleasure to dealing with anxiety and depression, Toni's Comfort Candy Bits aims to satisfy your craving in small doses. A bit of Toni's can help you lighten up anytime and anywhere.
            Concept | Art Direction | Copywriting | Naming | Type Creation/Manipulation | Advertising
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